Elite Japanese Cuisine

Oh! Did I say 'Elite Japanese Cuisine'? I meant stuff I found in convenience stores and vending machines! I... suppose there is a difference?

This first one isn't all that interesting. I think it's a Family Mart exclusive Sapporo soft drink, but I mostly took a picture because it's melon... cola? That and I never get tired of drinking curiously-hued beverages. In Japan of course, green melon soda is commonplace, but melon cola? To be frank I couldn't really tell the difference. It was good though!

McVitie's Sweet Mint Digestive Biscuits! Aw, now you're talking! These are one of those products that, although it's a Western company, I doubt you'll find these available in the West. That happens a lot (see for example whole blogs dedicated to the baffling array of Kit-Kat flavours they have here) and not just with food, but with clothing brands and other things too. Eastern and Western tastes vary, y'know.

But in this case, my tastes don't vary that much at all. I adore chocolate and mint flavoured stuff, but when I first came to Japan I never saw anything around, and when I told people I liked that taste they looked at me funny. Well, y'know, funnier than usual. But in the few years I've been here chocolate-mint flavoured items have been popping up more and more, and this summer was a veritable choco-minty feast for me, with all sorts of limited edition snacks and ice-creams on offer. I mean, when I saw this latest one I almost thought they'd designed it just for me. Until I turned over the packet...

I mean, she doesn't look like me at all. Oh well. Also, I'm pretty sure that the Japanese companies are treating choc-mint flavour as a summer thing, so now it's cooling down I won't find it anywhere, but it was good while it lasted.

Next up, vending machine awesomeness:

Walking through Sapporo Station I saw a DyDo vending machine selling pancake drink. I mean, pancake-flavoured milk drink, but... I mean that is either going to turn your stomach or turn your head. I think you can guess which it did for me:

Mmmmm, look at that melting butter. And there's definitely a hint of butter in the taste too, but it really wasn't too gross at all. From what's written on the can, it actually looks like this is more of a retro, nostalgia exercise than a bold new experiment in flavour. This pancake milkshake mix used to be available from the chocolate company Morinaga as a Nesquik-style stir-in powder. You'd add it to milk and - voila - drinkable pancakes. Morinaga are collaborating with DyDo on this... perhaps to get it back out there? Anyway it was pretty nice, probably too sweet for most people but I didn't have a problem with it. And yes, it did taste like pancakes. And in the end, isn't that what's important?

Japanese Junk Food Times - Pepsi Dry and Kit-Kat Zunda

Oh! I didn't see you there! Let me just put my gourmet hat on, and then tell you about my journeys in the realm of... flavour.

I don't need to go into how the Japanese snack food market retains its vim and vigour by trying out new flavours of existing products all the time, do I? I've read about a zillion other blog posts explaining the concept recently, so let's just say that I am thoroughly down with the concept. It reminds me of Grant Morrison's Seaguy a little, and also makes me think of white suited cowboys of the lab - pouring bubbling test-tubes into each other in search of the essence of... pistachio nut shells or something.

Above you will see Dry Pepsi. What is Dry Pepsi? It is non-sweet Pepsi. It makes no claims about being especially healthy on the bottle (though you would assume the lack of sugar is a good thing) and instead talks about being light and refreshing or something. I don't like Pepsi really, weirdly it is a little to sweet for me. So I figured that non-sweet Pepsi might be something worth checking out.

It was not.

It is not less sweet, as I was foolishly imagining, it is not sweet at all. In fact, it doesn't taste like Pepsi, it tastes like soda water, and I soon found myself wondering why it existed. If you like the bitter tang of soda, try it, or better yet JUST BUY SODA. After Shiso Pepsi, Azuki Pepsi and Montblanc Pepsi... this was a let down.

Better, but not incredible was, Kit-Kat Zunda - Zunda-Mochi being soy-bean rice cakes from Sendai. A quick google reveals that Pocky Watch - based in Sendai - reviewed this back in 2009. Tohoku was devastated by the tsunami in March of course, and now it looks like they're rolling out this flavour nationwide and giving 10yen from every bar to support the rebuilding effort. Good stuff.

The bar itself was nice, faintly bean-y, faintly rice-cake-y, but nothing to write home about. Wait, what am I doing here? Is this more effort or less than writing home? I'm lost. Anyway it was ok, but as usual they nail the scent a lot more than the actual taste - which comes out a little bit like funny white chocolate.

Anyway, that's my traditional Japanese food post. You're welcome.

Junk Food Times: Chip! Chop

I tried these on a whim last week:


And they're like goddamn crack. I bought three boxes in a week and I'm already trying to ascertain with convenience store chains carry them so that I can patronize those enlightened few. They're some sort of chocoloate flavoured corn-crisp snack, but with the added punch of a subtle touch of salt. That salt/caramel; chocolate/pretzel; potato chip/chocolate symbiosis is not to everyone's taste - and to those who don't dig it, I would have to say... hurry up and evolve already! In the future, as everyone knows, food with be in pill form with all the flavours mixed in such a way that every meal will leave you incapacitated with pleasure, your eyes rolled back in your head, pawing yourself like a monkey. Better to get on that train now, before you're forced to ride box-cars all the way from here to the future.

Also, when you eat a handful of these and then take a sip of milk it's really fucking delicious.