It tastes shit only most of the time. Sometimes it tastes alright. Y'know, ok I mean.
My choice at the moment is Fire: Africa, which I buy a can of on the way to work every day. I also quite like most of the Itoen line, which are sold at the vending machine right outside where I work, especially when they're heated up for winter. Sadly my other options right outside my building are Georgia, which is Coke's stake in the market and which I don't like much.
Which makes it even more galling to find this:
Click through and check it out, there's a whole story line played out over the course of 4 or 5 commercials. But, much as I hate to disagree with Coop, it isn't damn fine coffee.